In an era where most activities are digitised, infiltrating the business industry can be a cut-throat experience, especially to those who are start-ups. Applying digital advertising may have its benefits, but some efforts from a website developer may not be enough.

In general, when we think about digital marketing, we visualise websites, social media, apps and other forms of online advertising. But, in reality, there is a multitude of channels available for us to reach our customers and to gain the best feedback for your branding. Here are some rare but effective digital marketing methods that may bring leads to your business:

Digital Advertising through Collaboration

Unite with other brands that complement your type of industry. It may be of the same genre, using the specific audience to target. One may have the option to choose a different kind of business as long as both parties can benefit from the endeavor. But the process may also be risky, so always remember that when it comes to collaboration, each company must settle a legal agreement to avoid conflicts.

Interactive Gimmicks to Enhance Digital Advertising

Contests and winning prizes are another way of bringing people into your business. It attracts new people and encourages participation from loyal customers. This method usually allows participants to either post a photo of video together with your products or mention your services to serve as a free ad. One may also require participants to share the link through other types of social media to further spread the contest and the brand as well.

Hashtags for Digital Advertising

The famous social media platform Twitter was the first to use the pound (#) sign, currently known as a hashtag, as a label or a tool to categorise topics related to one’s post. In digital marketing, the use of hashtags can also optimise product awareness. Through this method, your brand is displayed on multiple trending topics available worldwide.

Digital Advertising Experts

Targeting the right type of audience, being able to communicate with the customers any time of the day, all-year-round, providing infographics and online advertising to promote a brand name – these are just a few examples of how powerful digital marketing can be. It does not only support the improvement of the status of a company’s brand, but it also increases the return of sales.


Ad On Group is a team composed of experts in digital advertising that aim to boost business feedback with the aid of a website developer and online marketing. To get information about our services, visit our website at https://adongroup.com.au/.

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