Facebook / Instagram Packages
Did you know that billions of people log onto Facebook per day?
With this goldmine of potential new customers at your fingertips, now is the time to incorporate Facebook advertising into your marketing strategy.
To help you achieve your social media advertising goals, our team of digital marketing specialists have created two unique Facebook Ads packages ensuring there is an option to suit you and your business:
Awareness Package
The Awareness package has been designed to use Facebook Ads to reach your desired target audience and ultimately ignite brand awareness while keeping budget in mind.
Key Features
Ad creative (including copywriting, images, slideshows & graphics)
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3 x ad sets per campaign
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1 x campaign per month
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Meta Pixel creation*
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Audience management (including lookalike audience)
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Ongoing optimisation (i.e. editing and improving ads – dependent on maximising results)
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Ads placed on 2 platforms – Facebook & Instagram
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Retargeting
Benefits
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Reach a large audience at a relatively low cost
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Create incredibly detailed and targeted ads that are guaranteed to reach your target audience
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Boost brand awareness among the younger generation who consume a lot of social media
$800
excluding GST per month
$800 once-off set-up fee
$800 per month management fee
12 month minimum term, then month by month thereafter
Excludes Facebook Ads spend (recommended spend is $10 per day)
*If Ad On Group doesn't manage your website, the Meta Pixel will need to be loaded onto your website by your web design team.
Lead Generation Package
Offering the same benefits of the Awareness package, Lead Generation includes additional features that ensure your Facebook Ads are performing at an optimal level, reaching larger target audiences to generate leads for your business.
Key Features
The same features as the Awareness package:
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Ad creative (including copywriting, images, slideshows & graphics)
-
3 x ad sets per campaign
-
1 x campaign per month
-
Meta Pixel creation*
-
Audience management (including lookalike audience)
-
Ongoing optimisation (i.e. editing and improving ads – dependent on maximising results)
-
Ads placed on 2 platforms – Facebook & Instagram
-
Retargeting
Plus:
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Traffic Campaign
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Direct Message Campaign
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Landing page**
Benefits
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Receive high-quality leads directly from your Facebook advertising
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Target the people most likely to convert
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Clear & measurable return on investment
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Retarget people who have previously shown interest but have not yet converted
$1200
excluding GST per month
$1200 once-off setup fee
$1200 per month management fee
12 month minimum term, then month by month thereafter
Excludes Facebook Ads spend (recommended Facebook spend is $30 per day for Traffic Campaign and $50 per day for Direct Campaign)
*If Ad On Group doesn't manage your website, the Meta Pixel will need to be loaded onto your website by your web design team.
** If Ad On Group doesn't manage your website, the Landing Page will need to be loaded onto your website by your web design team.
Frequently Asked Questions
Yes, you will receive monthly reports outlining your ads and how they are tracking.
Yes, we will regularly communicate with you to ensure you’re always kept in the loop.
Yes, but you will just need to ensure your website team can upload the Meta Pixel and/or Landing Page for your ads.
Facebook Ads are great for advertising products and services to a chosen specific audience when they aren’t necessarily searching for them. By combining Facebook Ads with your existing Google Ads, you will ultimately boost brand awareness even further and strengthen remarketing campaigns.
Yes, like all of Ad On Group's marketing packages there is a 12-month minimum term, and then it is on a month-by-month basis.
