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    <title>Ad On Group — AI resources</title>
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    <description>Plain-English guides to AI for Australian businesses, from Ad On Group.</description>
    <language>en-AU</language>
    <item>
      <title>When not to use AI</title>
      <link>https://adongroup.com.au/resources/when-not-to-use-ai/</link>
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      <description>AI is the wrong tool more often than the hype suggests. Nine situations where using it costs more than it saves, or creates risk you didn&#39;t have.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>What is shadow AI?</title>
      <link>https://adongroup.com.au/resources/what-is-shadow-ai/</link>
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      <description>Shadow AI is staff using AI tools the business hasn&#39;t approved. It&#39;s most common in organisations that banned AI without providing an alternative.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Risk &amp; governance</category>
    </item>
    <item>
      <title>What is prompt injection?</title>
      <link>https://adongroup.com.au/resources/what-is-prompt-injection/</link>
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      <description>Prompt injection is when instructions hidden inside content an AI reads — a web page, an email, a document — get treated as commands rather than as text.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Risk &amp; governance</category>
    </item>
    <item>
      <title>What is multimodal AI?</title>
      <link>https://adongroup.com.au/resources/what-is-multimodal-ai/</link>
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      <description>Multimodal AI handles more than text — images, audio, documents and screenshots — in the same conversation, which opens up work text-only tools couldn&#39;t touch.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>What is MCP (Model Context Protocol)?</title>
      <link>https://adongroup.com.au/resources/what-is-mcp/</link>
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      <description>MCP is a standard that lets AI assistants connect to your real tools and data — your files, calendar, CRM — instead of only knowing what you paste into the chat.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>What is fine-tuning? (and why you probably don&#39;t need it)</title>
      <link>https://adongroup.com.au/resources/what-is-fine-tuning/</link>
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      <description>Fine-tuning retrains a model on your own examples to change how it behaves. For most businesses, better prompting or connecting your data solves the same problem for far less.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>What is AI bias?</title>
      <link>https://adongroup.com.au/resources/what-is-ai-bias/</link>
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      <description>AI bias is systematic skew in output that reflects patterns in training data. In business it shows up most in screening, ranking and anything that sorts people.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Risk &amp; governance</category>
    </item>
    <item>
      <title>What is a system prompt?</title>
      <link>https://adongroup.com.au/resources/what-is-a-system-prompt/</link>
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      <description>A system prompt is a standing instruction that applies to every conversation with an AI tool — the rules it follows before you type anything.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>What is a context window? (and why AI forgets)</title>
      <link>https://adongroup.com.au/resources/what-is-a-context-window/</link>
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      <description>A context window is how much an AI model can hold in mind at once — the conversation, your documents, its own replies. Once it&#39;s full, the earliest material drops out.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>What are tokens? (and why your AI bill is measured in them)</title>
      <link>https://adongroup.com.au/resources/what-are-tokens/</link>
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      <description>Tokens are the chunks of text an AI model reads and writes. They&#39;re the unit behind both pricing and context limits — roughly three-quarters of a word each.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>What are embeddings?</title>
      <link>https://adongroup.com.au/resources/what-are-embeddings/</link>
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      <description>Embeddings turn text into numbers that capture meaning, so a system can find related material even when it shares no words with the search.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>What are AI guardrails?</title>
      <link>https://adongroup.com.au/resources/what-are-ai-guardrails/</link>
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      <description>Guardrails are the constraints that stop an AI system doing things it shouldn&#39;t — what it can access, what it can act on, and what happens before anything irreversible.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Foundations</category>
    </item>
    <item>
      <title>Is it safe to put company data into AI?</title>
      <link>https://adongroup.com.au/resources/is-it-safe-to-put-company-data-into-ai/</link>
      <guid isPermaLink="true">https://adongroup.com.au/resources/is-it-safe-to-put-company-data-into-ai/</guid>
      <description>Whether it&#39;s safe depends on which plan you&#39;re on and what the data is. Business and enterprise tiers generally don&#39;t train on your inputs — free consumer tiers often may.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Risk &amp; governance</category>
    </item>
    <item>
      <title>How to write an AI usage policy</title>
      <link>https://adongroup.com.au/resources/how-to-write-an-ai-usage-policy/</link>
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      <description>A practical guide to writing an AI usage policy for an Australian small business — what to include, what to leave out, and why one page beats twelve.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>How to roll out AI to your team</title>
      <link>https://adongroup.com.au/resources/how-to-roll-out-ai-to-your-team/</link>
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      <description>Most AI rollouts stall after the enthusiasts. Getting the rest of a team using it takes specific tasks, protected time and a visible standard — not a licence and a link.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>How to review AI output</title>
      <link>https://adongroup.com.au/resources/how-to-review-ai-output/</link>
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      <description>AI output is confident whether or not it&#39;s correct. A short, targeted review habit catches the specific things it gets wrong without undoing the time saved.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>How to measure AI ROI</title>
      <link>https://adongroup.com.au/resources/how-to-measure-ai-roi/</link>
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      <description>Measuring AI ROI starts with counting hours on specific tasks before and after. Vague productivity claims can&#39;t be defended — task-level numbers can.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>How to build an AI knowledge base</title>
      <link>https://adongroup.com.au/resources/how-to-build-an-ai-knowledge-base/</link>
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      <description>Getting AI to answer from your own documents depends far more on curation than technology. Feeding it everything you have is the most common way to fail.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>Free vs paid AI tools: what you actually get</title>
      <link>https://adongroup.com.au/resources/free-vs-paid-ai-tools/</link>
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      <description>The gap between free and paid AI tiers isn&#39;t mainly about features — it&#39;s about which model you reach, whether your data trains it, and whether you can administer it.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Tools &amp; comparisons</category>
    </item>
    <item>
      <title>AI for customer service teams</title>
      <link>https://adongroup.com.au/resources/ai-for-customer-service-teams/</link>
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      <description>The reliable customer service win isn&#39;t a chatbot answering customers — it&#39;s AI helping your agents answer faster and more consistently.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>AI for admin teams</title>
      <link>https://adongroup.com.au/resources/ai-for-admin-teams/</link>
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      <description>Admin work is mostly text moving between systems, which is where AI is strongest. The tasks worth starting with, and the ones to leave alone.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Working with AI</category>
    </item>
    <item>
      <title>AI and the Australian Privacy Act</title>
      <link>https://adongroup.com.au/resources/ai-and-the-privacy-act/</link>
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      <description>Putting personal information into an AI tool is a disclosure under Australian privacy law. The Privacy Act and the APPs apply the same way they do to any other handling.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Risk &amp; governance</category>
    </item>
    <item>
      <title>AI and copyright in Australia</title>
      <link>https://adongroup.com.au/resources/ai-and-copyright-in-australia/</link>
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      <description>Australian copyright requires a human author. Purely AI-generated material likely attracts no copyright, which matters when you need to own or licence what you produce.</description>
      <dc:creator>Dylan Bailey</dc:creator>
      <category>Risk &amp; governance</category>
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